Working closely with Nerrā founders Teyma Touti and Fares Benouhiba, I defined an overall art direction inspired by the Mediterranean lifestyle and ancient rituals of hammam which Teyma grew up with in Tunisia. We used a very subtly altered version of Tobias from Displaay type foundry to create our delicate logo, often pairing that with an Arch outline inspired by the architecture of hammams to create the core of our brand identity.

Our packaging aimed to celebrate the arch shape when possible, our logo acts as a grounding element, Fraktion Sans by Pangram Pangram provides structure alongside natural imagery and premium textures to elevate the overall experience.

All imagery belongs to Nerrā.