Dutch entrepreneur Barbara den Bak approached us to support her dream of launching a hotel space focused on transformational experiences that had health & wellbeing at the forefront. Rather than wait years for the physical space to become reality, we strategically began building a community-driven brand that allowed Barbara to collaborate with existing hotels and retreats to get Kaer into the world, this phase was focused on "the social wellbeing club". The Kaer brand aims to create a luxurious and serene feeling that feels at home in premium mediterrainian hotels, in the rough terrain of the alps, or the plains of Africa.