“What if Apple made diapers?” This was the brief that Coterie challenged us with. While at Numbered, I led the redesign of the e-commerce platform for Coterie, a New York-based diaper company. The project required close collaboration across strategy, UX/UI, photography, CGI, and development.

Our aim was to showcase the technology, premium materials, and culture that set Coterie apart. This also gave me the opportunity to Art Direct a shoot in Brooklyn, bringing our creative vision to life. Since launching the new website, Coterie experienced increased conversion and raised further funding in the years that followed. Of course, it helps to have a fantastic team and an outstanding product, too.